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Home > FAQ > Email > General > Outgoing Email Practices Dos and Don'ts
Outgoing Email Practices Dos and Don'ts
1. Keep daily emails less than 500 a day, below 20 recipients per email.
Sending too many emails a day/hour/minute may cause your email server to be blocked by anti-spam services.
2. Do not purchase contact/mailing lists.
Purchased mailing list usually do not come with recipients' consent, and they may complain or block your email if they receive one.
3. Clean your mailing list regularly.
It is important to remove non-existent or opt-out email addresses from your mailing list so that you won't keep sending to invalid email addresses, which could trigger spam block.
4. Allow recipients to unsubscribe to your emails.
Always include a functional unsubscribe link in your emails, to avoid emails being flagged as spam when received by users who no longer want to get your emails.
5. Always check your email subject and content.
Check your email content and minimize grammatical mistakes and spelling errors before sending out. Emails with poor spelling and grammatical errors will usually alert spam filters.
6. Avoid using "no-reply" in the sender's email address.
7. Avoid sending email in burst.
8. Avoid sending SPAM or unsolicated email at all costs.
