faq:email:outgoing_emails_dos_donts
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| Both sides previous revisionPrevious revisionNext revision | Previous revision | ||
| faq:email:outgoing_emails_dos_donts [2022/09/15 13:02] – vikki | faq:email:outgoing_emails_dos_donts [2022/09/15 14:23] (current) – [3. Send emails to confirmed subscribers only] vikki | ||
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| Sending too many emails a day/ | Sending too many emails a day/ | ||
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| ==== 2. Do not purchase contact/ | ==== 2. Do not purchase contact/ | ||
| Purchased mailing list usually do not come with recipients' | Purchased mailing list usually do not come with recipients' | ||
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| - | ==== 3. Clean your mailing list regularly. ==== | + | ==== 3. Send emails to confirmed subscribers only. ==== |
| + | If you are sending marketing emails, make sure your recipients have provided their consent to receive your emails, or they have signed up for your mailings willingly. | ||
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| + | ==== 4. Clean your mailing list regularly. ==== | ||
| It is important to remove non-existent or opt-out email addresses from your mailing list so that you won't keep sending to invalid email addresses, which could trigger spam block. | It is important to remove non-existent or opt-out email addresses from your mailing list so that you won't keep sending to invalid email addresses, which could trigger spam block. | ||
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| - | ==== 4. Allow recipients to unsubscribe to your emails. ==== | + | ==== 5. Allow recipients to unsubscribe to your emails. ==== |
| Always include a functional unsubscribe link in your emails, to avoid emails being flagged as spam when received by users who no longer want to get your emails. | Always include a functional unsubscribe link in your emails, to avoid emails being flagged as spam when received by users who no longer want to get your emails. | ||
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| - | ==== 5. Always check your email subject and content. ==== | + | ==== 6. Always check your email subject and content. ==== |
| Check your email content and minimize grammatical mistakes and spelling errors before sending out. Emails with poor spelling and grammatical errors will usually alert spam filters. | Check your email content and minimize grammatical mistakes and spelling errors before sending out. Emails with poor spelling and grammatical errors will usually alert spam filters. | ||
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| - | ==== 6. Avoid using " | + | ==== 7. Avoid using " |
| One of the important guidelines of sending commercial emails (CAN-SPAM Act) is never use the words "no reply", | One of the important guidelines of sending commercial emails (CAN-SPAM Act) is never use the words "no reply", | ||
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| - | ==== 7. Avoid sending email in burst. ==== | ||
| - | Sending emails to few hundreds of contacts at once will trigger spam filters to block your mail server instantly. Such block may be temporarily (few hours to few days), or permanently. | ||
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| - | ==== 8. Avoid sending SPAM or unsolicated email at all costs. ==== | ||
| - | Sending spam mails is not only bad for your brand reputation, it could disrupt your business operation as you could not send any emails when your server is being blocked. | ||
| + | ==== 8. Avoid sending email in burst. ==== | ||
| + | Sending emails to few hundreds of contacts at once will trigger spam filters to block your mail server instantly. Such block may be temporary (few hours to few days), or permanent. | ||
faq/email/outgoing_emails_dos_donts.1663218170.txt.gz · Last modified: 2022/09/15 13:02 by vikki
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