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faq:email:outgoing_emails_dos_donts [2022/09/15 13:03] – vikki | faq:email:outgoing_emails_dos_donts [2022/09/15 14:23] (current) – [3. Send emails to confirmed subscribers only] vikki | ||
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- | ==== 3. Clean your mailing list regularly. ==== | + | ==== 3. Send emails to confirmed subscribers only. ==== |
+ | If you are sending marketing emails, make sure your recipients have provided their consent to receive your emails, or they have signed up for your mailings willingly. | ||
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+ | ==== 4. Clean your mailing list regularly. ==== | ||
It is important to remove non-existent or opt-out email addresses from your mailing list so that you won't keep sending to invalid email addresses, which could trigger spam block. | It is important to remove non-existent or opt-out email addresses from your mailing list so that you won't keep sending to invalid email addresses, which could trigger spam block. | ||
- | ==== 4. Allow recipients to unsubscribe to your emails. ==== | + | ==== 5. Allow recipients to unsubscribe to your emails. ==== |
Always include a functional unsubscribe link in your emails, to avoid emails being flagged as spam when received by users who no longer want to get your emails. | Always include a functional unsubscribe link in your emails, to avoid emails being flagged as spam when received by users who no longer want to get your emails. | ||
- | ==== 5. Always check your email subject and content. ==== | + | ==== 6. Always check your email subject and content. ==== |
Check your email content and minimize grammatical mistakes and spelling errors before sending out. Emails with poor spelling and grammatical errors will usually alert spam filters. | Check your email content and minimize grammatical mistakes and spelling errors before sending out. Emails with poor spelling and grammatical errors will usually alert spam filters. | ||
- | ==== 6. Avoid using " | + | ==== 7. Avoid using " |
One of the important guidelines of sending commercial emails (CAN-SPAM Act) is never use the words "no reply", | One of the important guidelines of sending commercial emails (CAN-SPAM Act) is never use the words "no reply", | ||
- | ==== 7. Avoid sending email in burst. ==== | + | ==== 8. Avoid sending email in burst. ==== |
- | Sending emails to few hundreds of contacts at once will trigger spam filters to block your mail server instantly. Such block may be temporarily | + | Sending emails to few hundreds of contacts at once will trigger spam filters to block your mail server instantly. Such block may be temporary |
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- | ==== 8. Avoid sending SPAM or unsolicated email at all costs. ==== | + | |
- | Sending spam mails is not only bad for your brand reputation, it could disrupt your business operation as you could not send any emails when your server is being blocked. | + | |