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faq:email:outgoing_emails_dos_donts [2022/09/15 12:52] – created vikki | faq:email:outgoing_emails_dos_donts [2022/09/15 14:23] (current) – [3. Send emails to confirmed subscribers only] vikki | ||
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====== Outgoing Email Practices Dos and Don'ts ====== | ====== Outgoing Email Practices Dos and Don'ts ====== | ||
+ | |||
+ | If your emails are getting blocked by your recipients, or constantly being marked as Spam mail, you may refer to the following dos and don'ts when sending email. | ||
==== 1. Keep daily emails less than 500 a day, below 20 recipients per email. ==== | ==== 1. Keep daily emails less than 500 a day, below 20 recipients per email. ==== | ||
Sending too many emails a day/ | Sending too many emails a day/ | ||
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==== 2. Do not purchase contact/ | ==== 2. Do not purchase contact/ | ||
Purchased mailing list usually do not come with recipients' | Purchased mailing list usually do not come with recipients' | ||
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- | ==== 3. Clean your mailing list regularly. ==== | + | ==== 3. Send emails to confirmed subscribers only. ==== |
+ | If you are sending marketing emails, make sure your recipients have provided their consent to receive your emails, or they have signed up for your mailings willingly. | ||
+ | |||
+ | |||
+ | ==== 4. Clean your mailing list regularly. ==== | ||
It is important to remove non-existent or opt-out email addresses from your mailing list so that you won't keep sending to invalid email addresses, which could trigger spam block. | It is important to remove non-existent or opt-out email addresses from your mailing list so that you won't keep sending to invalid email addresses, which could trigger spam block. | ||
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- | ==== 4. Allow recipients to unsubscribe to your emails. ==== | + | ==== 5. Allow recipients to unsubscribe to your emails. ==== |
Always include a functional unsubscribe link in your emails, to avoid emails being flagged as spam when received by users who no longer want to get your emails. | Always include a functional unsubscribe link in your emails, to avoid emails being flagged as spam when received by users who no longer want to get your emails. | ||
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- | ==== 5. Always check your email subject and content. ==== | + | ==== 6. Always check your email subject and content. ==== |
Check your email content and minimize grammatical mistakes and spelling errors before sending out. Emails with poor spelling and grammatical errors will usually alert spam filters. | Check your email content and minimize grammatical mistakes and spelling errors before sending out. Emails with poor spelling and grammatical errors will usually alert spam filters. | ||
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- | |||
- | ==== 6. Avoid using " | ||
+ | ==== 7. Avoid using " | ||
+ | One of the important guidelines of sending commercial emails (CAN-SPAM Act) is never use the words "no reply", | ||
- | 7. Avoid sending email in burst. | ||
- | 8. Avoid sending | + | ==== 8. Avoid sending email in burst. ==== |
+ | Sending emails to few hundreds of contacts | ||